“So this next generation of MSPs that our customers are asking for is like an AI MSP that maintains that model, trains the model, refreshes the model, and makes sure there’s not bias in the model. “They want somebody who is not just going to train an AI model, but they’re going to continue to refresh that model and update that model,” he said. Customers are seeking partners to build and maintain their GenAI projects which are driving business transformations. Ichhpurani said he’s “never seen an opportunity so large in my life for the ecosystem” than what GenAI brings to the table for channel partners. ![]() The company also injected its new collaborator Duet AI, which provides generative AI-powered assistance, into the Google Cloud Platform (GCP) and Google’s collaboration portfolio Workspace. In 2023, Google Cloud launched Vertex AI to allow businesses to interact, customize and embed foundation AI models inside their applications, along with its Model Garden where customers can access and fine tune foundation models. A 10X-increase for ISVs and SIs ,” Ichhpurani said. “On the GenAI side, we’re doubling our investments in programs for GenAI adoption. The $33 billion Mountain View, Calif.-based cloud giant is enabling them through AI training, certifications, providing resources to ensure partners succeed on GenAI projects, as well as a new incentives in 2024 for partners driving GenAI customer adoption. Ichhpurani is a key leader in Google Cloud’s AI channel strategy of enabling partners to win new GenAI customers and drive sales by enabling them to be an AI MSP, which specializes in providing lifecycle AI services for businesses of all sizes. “We haven’t seen anything material from AWS candidly, but partners see us as having the DNA to win this battle in the industry.” “Partners are fundamentally seeing Google Cloud as the leader in AI,” Kevin Ichhpurani, Google Cloud’s corporate vice president and head of global ecosystem and business development, tells CRN. Partners looking to drive AI margins and generative AI customer wins should place their bet on Google Cloud, with massive new channel incentives in store for 2024, says Google Cloud’s ecosystem leader.
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